{"product_id":"design-is-storytelling","title":"Design Is Storytelling","description":"\u003cp\u003eGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eDesign Is Storytelling\u003c\/i\u003e explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.\u003c\/p\u003e\n\u003cp\u003ePaperback, 160 pages, 2017.\u003c\/p\u003e","brand":"INGRAM\/DAP","offers":[{"title":"Default Title","offer_id":40905853665458,"sku":"978-1942303190","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/8155\/9218\/products\/design-is-storytelling-1_500x500_72.jpg?v=1631038758","url":"https:\/\/museumstore.sfmoma.org\/th\/products\/design-is-storytelling","provider":"SFMOMA Museum Store","version":"1.0","type":"link"}