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It's Not How Good You Are, It's How Good You Want to Be

$12.95 $11.66
In stock
SKU
410000021798
In this handbook of how to succeed in the world Paul Arden, the world's top advertising guru, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life.
By Paul Arden

In this handbook of how to succeed in the world Paul Arden, the world's top advertising guru, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Softcover, 128 pages, 2003.

4.8" x .5" x 7"